Iliotibial Band Syndrome: (ITBS or ITBFS for iliotibial band friction syndrome). The IT band is a tough band of fibrous tissue that runs down the outside of the thigh and is one of the leading causes of knee pain in runners. ITBS is an irritation of this tissue due to excessive tightening or shortening of the band. It’s commonly felt as localized pain in the hip, lower thigh, or outside of the knee. Pain is typically aggravated by running, climbing and descending stairs, or getting out of a car.
Excessive pronation or flattening of the arches causes the lower leg and thigh to turn inwards. This creates a bowing of the knee and added strain on the outside of the knee. Our custom foot orthotics correct the underlying biomechanical cause of this syndrome, helping take the stress off the IT band, and ultimately allowing the IT band to heal.

Great site! This is the kind of info that’s supposed to be shared across the web. Thank you =)
You clearly have the best products. I’m impressed!