The Science Behind Superfeet

science chemistry blackboard drawings

According to Superfeet there’s “SCIENCE BUILT INTO EVERY PAIR”. They continue, “Superfeet insoles help adapt the flat, 2-dimensional midsoles of your footwear to your 3-dimensional foot.” -Amazing claims, but complete Nonsense & Deceptive- Deceptive Reason ONE: All 2-D midsoles are not identical. Everybody knows the midsole of an athletic shoe by Nike is not the same…

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How Exactly is Arizona Orthotics Unique? Part I – Made From Scratch.

Our Uniqueness

-Made Completely From Scratch- -NO Generic Starter Plates- Starter plates are a One-Size-Fits-All MOLD used to make the inserts, insoles and arch supports for sale on-line and at local retailers. Dr. Scholls, SuperFeet, Upstep, Foot Solutions, Good Feet and hundreds of others own Dozens of Starter Plates from which they Mass Produce Inventory. Inventory is NOT made-from-scratch! No different from the ice pops…

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Expensive Shoe Insert, Insole or Arch Support vs Custom Foot Orthotics

All Orthotics are NOT Created Equal

-Made in Advance vs Made from Scratch- Pre-made: made in advance. Everything mass produced from local stores such as Good Feet & Foot Solutions.  All those expensive shoe inserts, insoles and arch supports in stock, in the package and on the shelf. Everything mass produced and for sale from on-line retailers like Amazon & Superfeet.  …

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The Ugly Truth About Custom Inventory


WHAT INVENTORY? Custom Inventory is the Perfect Oxymoron! According to Dr. Dave, “If you can buy a custom product for your feet off-the-shelf or off-the-internet RUN FOR THE HILLS – it’s a lie.” -Most Industry Products ARE Premade- Popular brands like Superfeet, Walkfit, and Dr. Scholls just to name a few. -Here’s the Problem with…

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