THE BIG IDEA – B.J. Palmer, 1944

Hands representing the shape of a heart with a sunset background

-Bartlett Joshua Palmer, The Big Idea, Seventy-Three Years Later, & Chiropractic’s SECURED Referral Source-

Seventy-Three Years Ago, in 1944, B.J. Palmer, son of Daniel David Palmer (D.D.), the founder of chiropractic, wrote The Big Idea. 

“The idea that knows the cause, that can correct the cause of dis-ease, is one of the biggest ideas known.  Without it, nations fall; with it, nations rise.

This idea is the biggest I know of.”

B.J. Palmer, 1944

B.J. Palmer Vintage Pic. BJ standing over the 24 vertebrae of the spine held in place by wires in the horizontal prone position. Simulating and adjustment in the mid thoracic spine.

B.J. Palmer – The Big Idea

B.J.’s Big Idea remains timeless – seventy-three years later, now the year 2017. 

Arizona Orthotics understands the devastating effects of the vertebral subluxation complex.

Seventy-Three Years Later

“I realized by helping my fellow doctors of chiropractic secure their own practices, I could better serve the entire chiropractic profession and ultimately help save more spines than with my own two hands alone. We have incredible potential by working together for the best interest of the individual. We begin with the power to step up the physical and mental welfare of our great cities. Ultimately, we raise nations! Seventy-three years later and B.J.s Big Idea remains the biggest I know of, and I’m committed to the process of bringing my vision to fruition.”

 D.J. Doperak, 2017


Strengthen & Protect the Relationship Between Our DC’s & their patients from wasted effort, abuse, drugs and surgery so the focus remains on proper spine care and optimal nerve system function.


Arizona Doctors of Chiropractic referring all their foot problem patients, scheduling workshops and sharing how our services have helped PROTECT them and their patients’ spine health w/ everyone.


Chiropractic’s SECURED Referral Source™

-Custom Foot Orthotics-

MASS Posture | Precision Calibrated

Structural Short Leg (Leg Length Deficiency – LLD) too

Chiropractic's SECURED Referral Source


Calling all doctors of chiropractic! Is your office a good candidate for Chiropractic’s SECURED Referral Source and Foundational Restoration & Optimization™? Call me and let’s find out, 480-307-4060.


Dr Dave
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About The Author

Dr Dave

It turns out HOW your custom foot orthotic is made Actually Matters. Here at Arizona Orthotics We Proudly offer THE ONLY medical-grade, MASS Posture & Precision Calibrated, Custom Foot Orthotic on the market. My Mission 1. Restore HOPE to those suffering with a foot problem they fear may never go away. 2. Optimize Human Performance with a legal advantage - a foundational & biomechanical advantage. 3. Graceful Ageing - I have yet to see someone with bad foot health age gracefully. Thank you so much for stopping by. I appreciate you and hope you find what you're looking for.