Truth in Advertising

truth in advertising

Ever listened to a Radio commercial and thought,

That’s just too good to be true?”

Ever visited a website in search of Help for Plantar Fasciitis or Bunion & thought,

There’s absolutely no way that product can do all that?”

Well, guess what.

You’re not alone & you’re correct!

Think about all the inserts, insoles, arch supports and orthotics with the word custom on the package and the product already inside!

How’s that custom?!

All of these so-called custom products are made-in-advance.

Custom means made to the specifics of the individual.

In our humble opinion, this is deceptive advertising!

In fact, in an attempt to protect consumers from bogus claims, the Federal Trade Commission established the Truth in Advertising law.

According to the FTC, “When consumers see or hear an advertisement, whether it’s on the Internet, radio or television, or anywhere else, federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence.” {emphasis ours}

Advertising must be truthful and non-deceptive

Advertisers must have evidence to back up their claims

Here’s the good news.

The Federal Trade Commission enforces this law.

FAQs

Are letters from satisfied customers sufficient to substantiate a claim?

No.

Statements from satisfied customers usually are not sufficient to support a health or safety claim or any other claim that requires objective evaluation.

My company offers a money-back guarantee. Very few people have ever asked for their money back. Must we still have proof to support our advertising claims?

Yes.

Offering a money-back guarantee is not a substitute for substantiation.

Advertisers still must have proof to support their claims.

For more information about deceptive advertising, visit the FTC FAQ page.

If you feel like you’ve been “snookered” by deceptive advertising, file a complaint with the FTC.

You can also file a complaint with TINA.org.

Dr Dave
Lets Connect

Dr Dave

Graceful Ageing Aficionado at Arizona Orthotics
It turns out HOW your custom foot orthotic is made Actually Matters.

Here at Arizona Orthotics We Proudly offer THE ONLY medical-grade, MASS Posture & Precision Calibrated, Custom Foot Orthotic on the market.

My Mission
1. Restore HOPE to those suffering with a foot problem they fear may never go away.
2. Optimize Human Performance with a legal advantage - a foundational & biomechanical advantage.
3. Graceful Ageing - I have yet to see someone with bad foot health age gracefully.

Thank you so much for stopping by. I appreciate you and hope you find what you're looking for.
Dr Dave
Lets Connect

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About The Author

Dr Dave

It turns out HOW your custom foot orthotic is made Actually Matters. Here at Arizona Orthotics We Proudly offer THE ONLY medical-grade, MASS Posture & Precision Calibrated, Custom Foot Orthotic on the market. My Mission 1. Restore HOPE to those suffering with a foot problem they fear may never go away. 2. Optimize Human Performance with a legal advantage - a foundational & biomechanical advantage. 3. Graceful Ageing - I have yet to see someone with bad foot health age gracefully. Thank you so much for stopping by. I appreciate you and hope you find what you're looking for.

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